Everyone’s favourite healthy drinks vendor, social media and brand marketing gurus. You’d be hard up to find a brand that resonates better than these smooth-talking smoothie makers. Their purpose, according to their website, is to ‘make it easy for people to do themselves some good (while making it taste nice too)’.
What type of ownership is Innocent smoothies?
Coca Cola
You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
How were Innocent smoothies successful?
After Innocent secured deals with all the main UK supermarket groups – helped by buying up billboard advertising near their head offices – its sales rocketed, and continued to grow strongly until everything went wrong in 2008.
Why Innocent smoothies are bad for you?
Squeaky-clean smoothie brand Innocent is dead clever at its marketing, with little knitted hats and squeezing 2 of your 5-a-day into 250ml. But fruit is nature’s dessert for a reason: the sugar content. Their 250ml Energise super smoothie is full of good stuff, but also contains 226 kcal and a whopping 40g of sugar.
Are Innocent smoothies one of your 5 a day?
Q: Do juices and smoothies count towards my 5 A Day? A: Unsweetened 100% fruit juice, vegetable juice and smoothies can only ever count as a maximum of 1 portion of your 5 A Day.
Who founded Innocent?
Richard Reed
Innocent Drinks/Founders
Why is Innocent drinks called Innocent?
One of the challenges was finding a suitable name that captured the natural, healthy spirit of the brand. This alone took nine months, as they came up with all sorts of names – including Fast Tractor, Hungry Aphid, Nude and Naked, before they finally decided on the name Innocent.
Why is Innocent Drinks called Innocent?
What happened to innocent smoothies?
Coca-Cola has taken over Innocent after the ethical smoothie maker’s young founders decided to sell up their remaining stakes – for a dizzying £100million according to reports.
What’s the healthiest innocent smoothie?
For a blast of vitamins B1, B2, B6 and vitamin C, try the Innocent Energise Super Smoothie. Vitamin B helps your body release energy from food and maintains a healthy nervous system, whilst Vitamin C helps with the protection of cells and maintains healthy skin, bones and blood vessels.
What’s the purpose of the Innocent Smoothies brand?
Innocent Smoothies purpose is to make healthy, 100% natural juices and this is their USP, which means there is value added to their products resulting a positive profit margin because they have adopted Porter’s strategy of ‘differentiation’. Age UK (2013).
What kind of bananas are in Innocent smoothies?
Bananas contain potassium which helps maintain healthy blood pressure and normal muscle function, and the majority of the Innocent smoothie range include this potassium-rich fruit. For a real potassium hit, try the Cinnamon and Banana Split which includes three pressed bananas.
Who are the pressure groups for Innocent smoothies?
There are pressure groups such as Greenpeace. Greenpeace protect forests form deforestation such as the Amazon (Greenpeace, 2013]) but Innocent have a good relationship with them. The ‘Big Knit’ was where each innocent bottle had a small hat on and the money raised went to ‘the age uk’ charity’ (Prmoment 2010 ).
Are there any added sugars in an Innocent smoothie?
The good news is that there are no added sugars in an Innocent smoothie – all the sugar is produced naturally from the fruits packed into the drink. And they do pack the fruits into each bottle.
