The structure of an agency is best explained by reporting relationships, or which positions supervises other positions. If you have a clear structure of the agency, including departments with managers and direct reports underneath, you have a basic top-down structure.
What are the departments in a marketing agency?
Most advertising agency departments can be classified into 7 main categories:
- Production:
- Account / Client Servicing:
- Account Planning:
- Creative Services:
- Media Buying:
- Human Resources:
- Finance:
What is most common form of ad agency structure?
Tip. A functional structure is arguably the most common type of organizational structure. Divisional structures are used by smaller companies.
What are the roles of a marketing agency?
What does a marketing firm do?
- Research the business, its products or services, the audience, and the competition.
- Create a strategy to best position the business and its products or services in a market.
- Create marketing language.
- Create visual design standards for marketing materials.
What is a creative department?
The creative department is where advertisements are conceived, developed, and produced. Artists, writers, and producers work together to craft a message that meets agency and client objectives. In this department, slogans, jingles, and logos are developed.
What is the organizational structure of an advertising agency?
The organizational structure of an advertising agency consists of the same basic elements, regardless of the firm’s size. An account services team manages client relationships, the creative team develops the advertisements and media specialists select the media outlets that will run the ads.
How are divisions organized in a marketing organization?
Divisional organizational structures are common at large enterprises. Divisions can be based on product lines, geographies, or customer segments. Each division operates autonomously within the larger organization. These are key revenue streams so the structure of the entire company is organized for driving growth.
Why do you need a marketing Org structure?
The way you organize your marketing team can also significantly impact your ability to achieve your goals. A well-defined org structure is vital to accomplishing overall business objectives. You also need to establish clear roles and responsibilities, enabling teams to effectively work together to deliver great results.
What are the different types of marketing structures?
Marketing is organized by disciplines (such as acquisition, PR, or social) across each business category (e.g. fashion, home, travel). The GM of each business line sets the overall objective. We welcome you to look into other marketing structures and tell us what you believe is the most effective.
