our values
- Be commercial. We wouldn’t be here if we didn’t keep our eyes on the numbers at all times.
- Be entrepreneurial. innocent began as a small, entrepreneurial company, and nothing much has changed.
- Be generous.
- Be natural.
- Be responsible.
What are the aims and objectives of a business?
All businesses have aims and objectives. These give a business direction and provide a purpose for what the business does each day. A business aim is the overall target or goal of the business, whereas business objectives are the steps a business needs to take to meet its overall aims.
What are some examples of business objectives?
Examples of business goals are:
- Increase profit margin.
- Increase efficiency.
- Capture a bigger market share.
- Provide better customer service.
- Improve employee training.
- Reduce carbon emissions.
Is Innocent positive or negative?
Both words mean that a person lacks experience and is simple… BUT ‘naive’ is a word with negative connotations. ‘Innocent’ is a word with positive connotations. Example: (1) Don’t be stupid.
What are brand values?
Brand values are a set of guiding principles that shape every aspect of your business. They’re placed at the very core of your brand and are there to dictate your brand message, identity and personality. Investing in your brand is crucial if you want your business to be unique in a crowded market place.
What are the marketing objectives of Innocent Drinks?
3.1: Marketing objectives The company has highlighted the importance of their smoothie by injecting in peoples mind that drinking smoothie is part of their healthy lifestyle. The company’s objectives are that their product should be delicious, healthy and sustainable and their vision is to make world healthy by providing their products.
What is the price of an innocent drink?
The prices of the Innocent drinks are moderate and customer friendly. The drinks come in small bottled pack, which costs are affordable by all and sundry. Given the quality and pure unadulterated drinks consumers get from the Innocent drinks product range, they get the worth for their money.
Who was the founder of Innocent Drinks Company?
scratch into a £16-million brand growing at 80 per cent year on year” (Edwards et al., 2005:46). The their founding in 1999 (Innocent Drinks 2015). The marketing mix was first introduced by Edmund Jerome McCarthy who divided his marketing theory into those four terms. Drummond and Ensor
What makes a smoothie from Innocent Drinks organization?
Thus, customers are guaranteed that they are consuming hygienic, natural, and unadulterated drinks. Furthermore, the Innocent Drinks organization has different varieties of assorted smoothies, made of fruits and milk. The different brands of the organization are made to satisfy customers taste both young and old.
