With all food businesses becoming delivery only we’re seeing an increase in support for dark kitchens, restaurants, pubs and cafes that are doing delivery service for the first time and need to get the word out. A great example is our Secret Takeaways list with businesses in Edinburgh and London doing food delivery and takeaway.
Well, it’s time for the big social network platform give some support – Instagram has announced that businesses can now share gift card and food order on their profiles and as a sticker in stories.
The new stickers were launched last week in US and Canada and it has arrived today in the UK – just in time for the Saturday Night Takeaway. From now on, users can tap to make a purchase when they see a “gift cards” or “food orders” sticker.
How to use the new Instagram’s stickers
It’s easy! Just create a story as normal, open the stickers tab, and add a “gift cards” or “food orders” sticker to your story.
After, get set up with one of the partners available and publish! Now, anyone who views your story will be able to make a purchase & support your business. 🎉
How to add the new Instagram’s features to your profile
You can also add these features as buttons on your business Instagram profile! Let’s see how to do this: go to your profile, click “Edit Profile” and then click “Action buttons”.
After, you can select the action button you want, “gift cards” or “order food”. Just like when adding story stickers, the next step will let you choose a partner.
If you’re a cloud kitchen or food business doing delivery, you can choose Uber Eats or Deliveroo in the “order food” action button.
Occupyd‘s a marketplace for commercial spaces – we pair people who have underused commercial space with those who want to pay to use it – so you can’t order food with us. But we wanted to show you how the action button looks like when added to your business profile! Here it is 👇
Let us know if you use these new stickers and how it goes!
Resources you may be interested in:
- Commercial Dark Kitchen
- Turning your love for food into a hustle
- 6 top tips to engage your audience during COVID-19